Gay consumer habits statistics 2010

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Masculine individuals regardless of male or female tend to display male oriented traits and feminine individuals tend to display female characteristics. Australia, with a population smaller than many US states still seems to be struggling with the idea of equality. Marketing Beyond Millennials: The way this is done his is very much dependent on the product or service being offered. As the article below highlights this message resonates particularly well with the segment that many businesses are targeting. For example, women who are more masculine tend to prefer advertisements that depict non-traditional women. The blog clearly states that the main target should be on gays and lesbians but this strategy is still not developed.

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So because of that, there is still an opportunity for accommodations to successfully target the gay and lesbian market.

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This strategy is due to the increase in the number of same sex households. You are commenting using your Twitter account. Similar to the increase of African Americans used in advertising during and after the civil rights movement, the gay and lesbian community is finally making progress in their own move to equality and as that happens are being represented more in advertising.

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Not many people would buy products that target specifically to gays or lesbians.

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